If you have ever rented a movie youâ€™ve seen the MPAA warning trailers. It usually starts out with a teen stealing a car or purse and then follows to ask the question â€˜Would you steal a car? Would you steal a purse? Then why would you steal a movie?â€™. The MPAA (Motion Picture Association of America) targets the end consumers and that is why you seen such a visible campaign.
The BSA (Business Software Alliance) mainly targets businesses that pirate software, so other than the failed music video of the 80’sÂ â€œdonâ€™t copy that floppyâ€; thereâ€™s really noÂ visible campaigns. However consumers can personally be targeted and if you repair computers and get paid for it, then you are a business. So the point is software piracy can escalate very quickly and you could find a BSAÂ love letter in your mailbox.